Roz Shaw, National Transport Leader at Gallagher, provides a personal perspective on how transport business owners and operators can get the best out of their broker, and why using a broker can mean the difference between boom or bust.
"Having earned my transport stripes running a fast paced family business for almost three decades, I’ve made the move to Gallagher to look at the transport industry from the other side of the desk.
"Why Gallagher? During my early conversations I was impressed by the fact Gallagher had the foresight to understand that brokers need to learn about the business of transport. That means being out in the field, meeting operators, getting into the thick of how their business runs and crystal clear on the pressing challenges facing the industry.
"Transport is a plain talking game. That should translate into transport owners asking for more from their broker, and a broker should be on the front foot in explaining where (and how) you can get more from your insurance advisor.
"A good broker is not the enemy. They have your back when things go wrong, and they’re the first to pat you on the back when great things happen. For better or worse, they’re in it for the long haul.
"In the transport industry you need your broker a lot more than you think. If you’re open to it, here is my advice:
- Knows your industry, knows your business. This is the hallmark of a trusted advisor. Expect no less from your broker.
- Insurance can be a distraction (but shouldn’t be). Your broker is there to deal with the fine print and advise you strategically, while you stay focused on the big picture.
- Think ‘whole of risk’. Let your broker handle all of your insurances together and make them work for you. You will get a definite bang for buck, and the confidence someone is taking a ‘whole of business’ view of things.
- Cheapest is not always the best. Quality first – advice, product, cover, service – with claims being handled properly by an expert who knows the space. Operators need to be wary of cheap, too good to be true offers.
"Put simply, transport operators with great broker relationships are ultimately more successful businesses.
"Transport businesses are challenged to make money, save money, and deliver quality without cutting corners. That’s challenging. I’m relishing the opportunity to make a difference."